20 Do’s and Don’ts in Social Media
Social Media is now used as a multipurpose marketing strategy whether it is for driving sales or to collect leads or to advertise your business or for gaining traffics to your website. This channel should be used on implementing an appropriate strategy and plan . Because without planning your strategy will damage your business performance in social media.
Any business or company’s presence on social media increases the trust factor among the users if it is done in a correct way. It tells the users about your brand’s presence on social media which make them easier to communicate with your business.
If you are marketing your business or company using social media and validating your brand among the users in correct way then there is 90% chance to engage your users with your business.
When a customer searches for you online, they not only get interested to your website but also go through your presence on social media. They notice about the posts which your are updating on various channels, your profile details, your behavior with the customers through comments or reviews, your interaction with other audiences and many more.
If this all is used incorrectly, social media can ruin your company or business reputation among the users.
Therefore it is necessary to understand the Do’s and Don’ts in social media when you are going to interact there. It is very important to know about what to be done or not to maintain the trust factor among the users.
That’s why we are here to meet your goal by understanding those Do’s and Don’ts that will help you in connecting with your customers using social media.
Here are those 20 Do’s and Don’ts in Social Media-
1. Make Sure Your Profiles Are Complete & Active-
Before doing any activity on your social media accounts, your profile must be completely filled out because this is the main eye-catchy point for the users. It is necessary to fill out all the details correctly and informative for others. Your social media accounts must have some common details like your company name, address, bio, website which will make the users to trust you.
It is advised to not leave any details in your social media accounts. Using logos of your company and other graphics also enhance the interest among the users and thus increases the credibility.
If you are going to create an account on any social media for your business then make sure to have your profile-filled account or you can take your time for logging in .
After the completion of your profile, you can now post and share any content relevant to your business.
2. Always Post Unique & Engaging Content-
Your business growth is directly proportional to the content you are sharing. It is important to post the relevant content on your timeline which is related to your business. Also make sure to share the most engaging content because this makes the users to share your content to other if they find it useful and informative.
You should also create a unique content while posting because it indicates your uniqueness and expertness among the users.
3. Get Interacted With Your Audience Regularly-
It makes the audience happy when you get interacted with them regularly. Regular interaction can be through any useful content, solving the queries of the audience, answering their questions, providing them the information of any products or services regularly.
You should also give a friendly reply when someone respond to your business. This all make the audiences to get connected with your business in their regular life and thus increasing your marketing strategy for your business.
4. Use Right Content On Relevant Network-
Creating content as per the social media channels is very important. It is because each social media network have specific kind of audiences and posting the content that is irrelevant to any social media channel will irritate the audiences. For example-
LinkedIn, which is a B2B marketing platform and if you are posting any article that focus only on driving sale for your business will be demerit for your brand’s profile.
Similarly, Twitter deals with rapid-fire conversation, Facebook ensures better engaging platform among the users, Instagram is for sharing media like images and videos.
So, find the right content for right social media platforms.
5. Think Before You Post-
You should carefully think about the post which you are going to share on social networking sites. It is because it affects your company reputation among the people and other business community which might create issue for your relationships.
What you are going to post on your social media accounts can affect how people view your company. So, be sure before posting.
6. Think Before Tagging Someone-
Unwanted tagging to someone can be a negative point for your brand image and thus reducing your followers.
You should must ask permission from those people whom you are going to tag before tagging someone.
7. Always Possess Good Behavior-
Good online behavior with the audiences maintains your business’s reputation in social media channels. Not using offensive or aggressive words and behaving good is very important for your social media marketing strategy as it plays an important role in ORM (Online Reputation Management) and can increase your brand awareness and its productivity.
8. Create Group Of Like-Minded People-
If you are owing a business or company then you should have your brand’s group on different social media. Having a group and like-minded members on that group is considered good enough. Everyone now prefer to connect with any business using social media groups. There they can find the social connections and other face to face interactions. This results in increasing relationship with the users and increasing productivity of your business.
9. Create Fun Posts And New Ideas-
This is the key of social media marketing strategy to get more and more engagements. It is because using new ideas and creating fun posts which are relevant to your business makes the user to get interacted. You must try to keep your content and messages conversational to the users.
10. Use All Social Media Networks For Your Business-
People get more interacted to your business if they find your presence in each social media sites. Your business profile must be on every social media sites which can bring users towards your business. You need to pay attention when sharing content on different social sites.
You can choose for having same profile picture, business name so that people can recognize it easily. But remember bio section in each social networks should be in different words which clears the vision of your business.
1.Don’t Over-Post On Your Social Media Account-
Sharing post on social networks is important but the right frequency should be maintained while sharing any post. That means not to over share your post, as over sharing sometimes decrease your followers and subscribers list.
Posting 1 to 2 post daily on Facebook is enough and on Twitter 5 to 6 tweets seems to be good as per the point of view of users. It is much better to schedule your post if your business is about the frequent updates continuously.
So, avoid this mistake of over sharing of post or content in your social media business account.
2. Avoid Engaging With Haters Trollers & Negative People-
It is the fact that you can never satisfy your customers, no matter what type of business you are running and how much effort you have tried. Someone is always there to say negative at some point and starts trolling.
If you are going to engage with such people then it is the waste of your time and even sometime affects your marketing strategy.
You can treat those haters & trollers by asking them for direct messages or you can ask their contact details if you don’t want to avoid them.
So, never show your interest towards those people.
3. Never Delete Or Ignore Negative Comments-
Never do this mistake of deleting or ignoring negative comments. With no response from you make the users to lose trust factor from your business. They may feel that you are not so active in social media or don’t care about their comments. This all is the part of customer service which you should have to provide.
In fact deal with those comments and show the users how you address the positive and negative views.
4. Never Spam On Social Media-
No one like spam either it is from mail or from social media. Never try to target those people who are not related to your business or not showing interest towards your business.
Many people start sharing their post or content in different groups or pages just for sake of increasing their followers list. But this is not a good practice. This result in drastic decrease in your followers list which you gain by working hard on your strategy.
So, don’t be spammy.
5. Avoid Grammar & Spelling Mistakes-
If you are sharing any post on social media make sure that you have double checked your grammar and spelling in your content. Because if you have done any mistakes in grammar & spelling, it will reduces your credibility. Sometimes, this factor also make some people for trolling and posting negative comments.
Therefore, have your look on your content before sharing it to social media.
6. Don’t Forget To Post On Best Times-
Sharing your post on any social media at any time doesn’t work for you to drive your brand awareness. There is a certain time for each social media when most of the users are active online. And sharing your post at the selected time will be bonus for you and your business.
So, if you are posting every hour then stop doing this right now and select the best time to post .
7. Don’t Use Excessive #Hashtags-
It is true that using hashtags in your post enhances the post reach but using excessive hashtags in your post makes the users irritate. Hashtags is actually used to connect your post to the other similar post and to show your post to maximum people. But there is no need of making your post full of hashtags.
Always use appropriate amount of hashtags in your post.
8. Avoid Showing Yourself Needy-
You should avoid showing yourself to be needy that means never ask someone to ‘follow your page’ or ‘please like my page’ or to share this post. Avoid using this terms and practices. Be yourself to increase your page followers and be share-worthy.
9. Don’t Share The Same Content Across All Networks-
Using the same content to share on each social media is not advisable at all. Because social media like Facebook & Google+ can be used to share the same content but sharing the same content on Twitter is not perfect as it deals with rapid-fire conversation.
Therefore, share only those content which suits the related social media sites.
10.Don’t Spent Your All Time On Social Networks-
You should avoid this practice because scrolling the feed for an hour without any moto of marketing is totally a time wasting activity. Instead of you should spent your time in different marketing tactics that will benefit your business and increases productive relationships with users.
I hope that you have understood the importance of do’s and don’ts while using social media for your marketing strategy. Implementing this rule in your strategy will help you to boost up your business’s online presence in various social media platforms.