Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
Content marketing attracts prospects and changes prospects into clients/customers by creating and sharing important free content. Content marketing enables organizations to create sustainable brand loyalty, valuable information data to customers and makes an eagerness to buy services from the organization in the future.
According to Forbes, Content Marketing play the lead role in Digital Marketing as it drives 6x conversions than traditional advertising and costs 62% less than that. 9 out of 10 visitors use content as the trust factor when evaluating a company and its offerings. Content is must important in SEO, SEM, SMM, E-mail Marketing & more.
If we want to rank our Website on Top of the search engine results & get more out of our SEO efforts, We need a good Content.
If we want to get more traffic through Social media platform & through E-mail,We need a great Content.
If we want to promote Our website and position our-self as an expert, We need a good Content.
If we want to get more and more Leads and convert it to our Customers, we need a good Content.