INFOTECH DIGITAL Smart Business Ideas Thu, 17 Jan 2019 05:46:24 +0000 en-US hourly 1 INFOTECH DIGITAL 32 32 Integrated Digital Marketing Wed, 16 Jan 2019 20:35:53 +0000
Integrated Digital Marketing is an art of utilizing all the digital marketing strategies accessible today so that each advanced advertising channel complements the other by playing its qualities as opposed to attempting to achieve the objective of expanding incomes and customer/client base on its own. Investment of time, energy and money in building an integrated digital marketing process for your business resembles putting resources into an apparatus which will magically multiply the effectiveness of every segment in it.As search engines keep on evolving, in this way, as well, should our strategies for maintaining powerful online presences. Gone are the days where little promoting techniques made an effect. Now, the game is all about providing the customer/client a widely inclusive experience on the web. So as to make this experience for your site’s guests, you have to combine a lot of digital strategies into an “integrated digital marketing”    effort.
Every module, for example, Content Marketing, SEO, Email Marketing and Social Media Marketing powerful on its own, yet when they are combined in a unique way, it’s power goes up exponentially. It makes a snowball impact that is unstoppable.
Here’s what it typically entails:
  • Web development and design
  • Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
  • Content Marketing
  • Social Media Marketing
  • Local listings management
  • Paid advertising (or pay-per-click)
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PAID SEARCH (PAY PER CLICK or PPC)… Tue, 15 Jan 2019 11:48:00 +0000
Whether you’ve heard somewhat about PPC Marketing and are interested to take in more, or you already know that you need to use PPC to advertise your business, however, aren’t sure where to begin, you’ve come to the right place!
To start with, we’ll have to define PPC and build up an essential comprehension of how PPC advertising works. Let’s go!

What Is PPC?

PPC stands for pay-per-click, a model of Digital Marketing in which sponsors/advertisers pay an expense each time one of their ads is clicked. Basically, it’s a method for purchasing visits to your site, instead of attempting to “earn” those visits organically.
Search engine advertising is one of the most prominent forms of PPC. It enables advertisers to offer for ads arrangement in a search engine’s sponsored links when someone searches on a keyword that is related to their business advertising. For instance, if we bid on the keyword “PPC programming,” our ad may appear in the specific top spot on the Google results page.
Whenever our ad is clicked and the visitor gets redirected to our website, we have to pay a small fee to the search engine. The fee paid is minor if the result through PPC have Positive impact to our website.


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SOCIAL MEDIA MARKETING (SMM) Tue, 15 Jan 2019 04:02:50 +0000
What Is Social Media Marketing? How it affects the traffic of your website? This Questions is in everyone’s mind. Here’s  the Answer…
If I define Social Media Marketing in just one sentence, SMM refers to the process of gaining Traffic or Attention through Social media sites. Social media itself is a trick all term for sites that may give radically different social activities. For example, Twitter is a social site intended to give people a chance to share short messages or “updates” with others. Facebook, interestingly is an out and out, person to person communication site that takes into account sharing updates, know about the services, joining occasions and a variety of other activities. 
When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online remarks, product reviews, and so forth).
Social Media has developed at an unbelievable pace in the most recent year, making it even more imperative for businesses/organizations.There are 3 billion active social media users. That’s 40% of the entire world population. And 90% of the active social media users access social networks through mobile.
No matter what your business is, there is a clear possibility that your Audience– prospects and customers are active on social networks. What’s more, that is the main reason behind why you can’t and should not ignore social media.
Social media marketing isn’t only a gleaming new item in the promoting blend or the one answer for all your marketing issues.
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CONTENT MARKETING: Root To Start DIGITAL MARKETING… Mon, 14 Jan 2019 20:04:24 +0000
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
Content marketing attracts prospects and changes prospects into clients/customers by creating and sharing important free content. Content marketing enables organizations to create sustainable brand loyalty, valuable information data to customers and makes an eagerness to buy services from the organization in the future. 
According to Forbes, Content Marketing play the lead role in Digital Marketing as it drives 6x conversions than traditional advertising and costs 62% less than that. 9 out of 10 visitors use content as the trust factor when evaluating a company and its offerings. Content is must important in SEO, SEM, SMM, E-mail Marketing & more.
If we want to rank our Website on Top of the search engine results & get more out of our SEO efforts, We need a good Content.
If we want to get more traffic through Social media platform & through E-mail,We need a great Content.
If we want to promote Our website and position our-self as an expert, We need a good Content.
If we want to get more and more Leads and convert it to our Customers, we need a good Content.
Content is required at every step of Marketing.
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SEARCH ENGINE OPTIMIZATION (SEO) Mon, 14 Jan 2019 19:20:48 +0000
What is the principal thing you do when you require a thought? Or on the other hand, you need help with some information? Looked with an issue, challenge or even a decision, nowadays the response to everything is – Google.
Thus, it is a cold harsh truth that every business needs a presence on the internet to survive. Furthermore, since there are a million options, it is important that business practices good SEO to be noticeable to its potential clients/customers.
Search Engine Optimization (SEO) is one of the most basic components of Digital Marketing. It is the way toward making your website visible to potential clients by influencing it to seem high on web crawler (search engine) result pages. Good SEO helps to rank your website on the search results of a keyword and effective SEO goes for making your website rank as high as could be expected under the circumstances.
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