Before explaining you about Search Engine Optimization, let me ask you one question. What is the principle thing you do when you need help with some information or you need an idea?
Yes, you are right.
Nowadays the response to everything is- Google. Everything is now searched on Google or any other search engines to face any of your problems, challenges or get some ideas easily.
To reach new customers, it is necessary to make sure whether your site appears on top or not whenever it is searched on the search engines. Therefore to ensure the visibility of your website and its content in the top of the search engine result pages, it is important that your website practices good SEO. Now the question arising in your mind is-
What Is Search Engine Optimization (SEO)?
Search Engine Optimization is one of the important modules of Digital marketing which is responsible for the ranking of your website in top of the search engines when people search for the keywords related to your market.
SEO is the most effective way to get more and more website visitors and helps in increasing website traffic. Doing good SEO for website helps to rank it on the top of the search results of a keyword and making the website to rank higher.
Approximate 90% of the internet users spent their time on search engines to find out what they need instead of directly going to a particular website. When a user lookup something on the search engine, thousands of websites come out which are related to those keywords searched for. Among them, 95% of users click only on the website that is positioned on the first page of search results.
These results on top of the SERPs make the users build trust to the website and improve their experience. You should keep in mind that if your website doesn’t appear on the first page of search results. Then, it is easy to say, to consumers, that your website doesn’t exist.
SEO is a magic tool in which we all have to work on our website’s contents in order to make a search engine like Google to include those posts at the top of SERPs, whenever someone searches for that particular keywords.
We have to keep in mind that, if there is two website dealing with the same products or services, then there should be competition between them. But doing good SEO can put one of them ahead of the competition. And the website which is ahead will likely to have more customers.
Therefore Search Engine Optimization is now becoming a compulsory marketing strategy. If you want your website to be found globally through each search engines like Google you need to do good SEO.
Now we all know about the term Search engine Optimization (SEO) and why it is necessary for our business but have you ever thought that how the search engine works? Here’s the answer-
You all know that, whenever you search or type something on search engines like Google, Yahoo!, Bing, they all replies instantly with a large number of lists of different web pages.
But have you ever thought, the tricks behind this?
Actually, the search engine like Google has its own crawler, which gathers all the information about the websites in the world.
Crawler brings those websites on top related to a particular keyword which has relevant content and follows the algorithms of Google. It also reads the backlinks, users behaviors on a website like- bounce rate, time spent, sessions and finally sort it on top of search results.
Nowadays more people search on mobiles over a desktop, so keep in mind to make your website mobile friendly while doing a successful SEO.
While doing search engine optimization for any website the mandatory point you should note is to research for-
- What type of keywords people are searching for?
- Who is searching for those keywords?
- When people are searching for those keywords?
- How are they searching for those keywords? means what are they asking using those keywords.
It is to be noted that the search results that you get while doing Search engine optimization, are organic search results.
There are two important components of Search engine optimization – On-Page & Off-Page SEO, which is strongly needed while ranking. Let us move towards it one by one
1. On-Page SEO
On-Page SEO is all about optimizing your website’s data like its content, page structures, titles, headlines and many more. It is a good practice when optimizing each web pages so that to rank the website on top and earn more visitors. This practice is imperative to google as google always prefer the user’s interest by providing them with beneficial content.
While doing On-Page SEO, we have to keep many factors in mind which can make a search engine to crawl our website easily. Following are those factors:
Content – When optimizing your website, Content must be suitable, relevant, unique and rich in quality keywords that users search it on search engines. If you are doing SEO on your website with not good content, then it is difficult to rank your website on top. Posting depth and informational content in your website matters the most and can bring great results.
Keywords selection – You will not believe but 90% of SEO is only on keyword selection. You must have to keep the trending keyword related to your topic in your post. Also, you have to be updated with the trending keywords.
Page load speed – There is a maximum chance of an increase in bounce rate because of the slow loading speed of your website pages. Everyone values their time while searching for something. Put yourself in the place of users and feel the same when web pages are still loading for a long time. You will surely move towards the other result leaving behind the former. Page loading speed is also crawled by the search engines. Therefore, higher the page loading speed better will be the SEO ranking.
Meta description – Meta description appears below the URL in the search results in SERPs. It should contain the relevant or trending keyword.
Title tags – Title tags appear on top of search results which should be relevant to your website’s title.
URL keywords – URL of your blog post must contain the focus keyword as it can help to improve CTR.
Image ALT tag – This option is related to the image uploaded in your website which includes the image’s description & title.
Subheads – Subheading of the blog post must have H1 & H2 tags. Because it not only helps in your content format for user-friendly but also helps in SEO ranking.
Internal links – Internal links mean adding a hyperlink to relevant keywords which redirect the users to different pages within your website.
Duplicate content – Duplicate content is the big enemy of SEO. Keeping duplicate content in your website affects this ranking. It is because crawlers already index the original content and disapprove your duplicate content in ranking.
These are the factors which is to be kept in mind while doing On-Page SEO which can bring great results for your website’s ranking in search engines.
2. Off-Page SEO
Off-Page SEO is all about optimizing outside of your website. Such optimization is not on your hand. Off-Page SEO in other term means creating backlinks to your website from other sources.
Backlinks can be created using different platforms like guest blogging, social media, blog posts, etc. It is necessary to get backlinks from the influential website as it can help in SEO ranking.
Like On-Page SEO it also has some factors which can help in SEO ranking. Those factors are-
Quality backlinks – Getting quality backlinks from the trusted and well-known website [like .gov or .edu domains] helps a lot in increasing website ranking.
Social sharing – This factor also helps in ranking because it includes the sharing of your website’s content on social media and different blogs.
User behavior – As user behavior is not in your hand but this factor matters too. Sessions, page views, Bounce rate, time spent by users, all include user behavior on your website. These all are tracked by the crawlers and can affect the ranking.
I know SEO sounds tricky concept but actually, SEO practices can make you fly high. It can make your website to rank as higher in SERPs so as to reach more visitors. So, start doing your own keyword research for your next blog posts and apply good SEO, who knows your website get Rank #1 when you press publish.