SEARCH ENGINE OPTIMIZATION (SEO)

What is the principle thing you do when you need help with some information or you need an idea? Nowadays the response to everything is- Google. Everything is now searched on Google to face any of your problems, challenges easily.

To reach new customers, it is necessary to make sure whether your site appears on top or not whenever it is searched on the search engines. Therefore to ensure the visibility of your website and its content in the top of the search engine result pages, it is important that your website practices good SEO to appear in top positions in the organic result of search engines. Now the question arising in your mind is-

What Is SEO?

Search Engine Optimization(SEO) is one of the important modules of Digital marketing which is responsible for the ranking of your website in top of the search engines when people search for the keywords related to your market. While doing SEO for any website the mandatory point you should note is to research for-

  • What type of keywords people are searching for?
  • Who is searching for these keywords?
  • When people are searching for these keywords?
  • How are they searching these keywords? means what are they asking using these keywords.

Also, make sure to use the same word people are searching for and update it regularly. Nowadays more people search on mobiles over a desktop, so keep in mind to make your website mobile friendly while doing a successful SEO. This practice is imperative to google as google always prefer the user’s interest by providing them beneficial content.

As of today, approx 1,954,272,944 number of websites are registered on the internet. And approximate 85% of the internet users spent their time on search engines to find out what they need instead of directly going to a particular website. When a user lookup something on the search engine, thousands of websites come out which are related to those keywords searched for and 95% users click only on the website that is positioned on the first page of search results.

You should keep in mind that, if your website does not appear on the first page of search results then, it is easy to say, to consumers, that your website doesn’t exist. Therefore SEO is now becoming a compulsory marketing strategy if you want your website to be found globally through each search engines like Google.

Since most of the users these days depends on the search engine to a great extent to find anything online, SEO is the most effective way to get more and more website visitors and helps in increasing website traffic. All you need is to implement SEO to your website sooner to move up in the search engine results.

One Comment

  1. Sriram said:

    Hey Nayan, i like this post of yours.

    January 18, 2019
    Reply

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